Thanks to innovations in the digital marketing field, we now have access to various effective marketing tools. One of them is video marketing, which involves using videos to promote and market a business and its products and /or services. If your small business isn’t using video marketing yet, here are some reasons to start using it.
Videos Are More Engaging
Video marketing is an effective strategy for small businesses to promote their products and services. Statistics show that videos get 1200% more shares than images or text. Unlike other marketing techniques, videos are more engaging because they demand more attention. That’s because they evoke both visual and aural stimuli. So consider using videos on your social website and media platforms to attract more potential leads.
Videos Offer Better Product Representation Prospects
Although images are excellent for highlighting product features, they are not as effective as videos. Research shows that around 55% of consumers rely on videos to make purchase decisions. That’s because videos showcase products in 3D, allowing your target audience to understand them better. Besides product description videos, tutorial videos detailing how your products should be used are also great for audience engagement. These videos will increase your audience’s understanding of the product and prompt them to buy it.
Videos Are Cost-Effective
Video marketing is seemingly more expensive than most other marketing techniques. However, it also generates a higher ROI. The technique helps boost your online visibility and subsequently your brand awareness. Crisp, high-quality videos directly impact your conversions and sales. Thus, in the long run, video marketing may be the more cost-effective option.
Videos are a Great Way to Increase Organic Traffic
Video marketing increases organic traffic to your website. Videos reflect human emotion, making your message more relatable to your target audience. People are likely to spend more time exploring a video ad than a text/image ad. Additionally, video ads usually record high click-through rates, which also helps increase organic traffic. An increase in organic traffic can also boost your lead generation and conversion rates.
Videos Help Showcase Business Personality
Video is one of the most effective ways to tell your brand story. Engaging videos that talk about your business and what it stands for can help humanize your brand and showcase its unique personality. You can use video to show customers what your goals and objects are and where you are headed. This will help attract the attention of many prospects who agree with or like your business personality.
If you were debating using video marketing for your small business, these five reasons can make the decision-making process easier.
Don’t fret even if you don’t know how to create amazing video content. Our team at SEO727 specializes in helping businesses establish an online presence. We work round the clock to ensure positive results for clients. Reach out today for more information about our services.