Google My Business Optimization
What Is Google My Business?
Google My Business (GMB) is a free tool created by Google to help business owners manage how they appear in Google search results and on Google Maps. With it, you can claim your free local business listing on Google and add things like your contact information, business hours, photos, services, and much more.
Why Is Google My Business Important?
Because whether you like it or not, your business can and likely will get listed on Google. Anyone can enter your business name and register it with Google. Doing so will make a Google My Business profile for your business begin appearing more prominently in the Google Map results. It also helps trigger your business appearing in the Knowledge Panel as well.
An optimized Google business listing allows you to supply useful business information to searchers such as business hours, where you’re located, driving directions, and a lot more to increase your overall online presence.
Wouldn’t you rather be the person managing your listing rather than some random person?
Business analytics can also be derived from the Insights Pane such as:
These insights are usually easier for small business owners to grasp than the data in Google Analytics.
A profile/listing is the #1 tool that helps balance the visibility between big business and small business.