Targeted Ads are Effective, Advertising Simplified
BRAND OMNIPRESENCE: We create campaigns for your Business Across The Internet on High Traffic Blogs, Video Sites, Podcast Sites, SlideShare, News Sites Like NBC, CBS & Google News and more.
Targeted Display Ads for Home Service Providers
Why use Targeted Display?
There is no better way to reach new potential customers than programmatic display advertising. Simply put, these ads follow you around based on what you research, read about, and buy. “Targeted” can be a bit of a black box, but we make it easy with our bundled competitive blend. This combines the power of demographic, geographic, content, and behavioral targeting with a retargeting ad group to engage new users and serve them ads after they leave your site. Targeting segments can include everything from age, gender, household income to interest in a Chevy Tahoe or purchase intent for a used car. Our Competitive Blend puts your campaign’s best foot forward to produce results and draw in new customers who are already interested in your products or services. The dynamic ad units allow you to introduce your brand to these interested customers and retarget them with messages to take action. Each impression counts-reaching relevant potential customers. And then you can also measure engagement through clicks and potential conversion tracking, if applicable.
Digital Marketing Product
What is Streaming TV?
Streaming TV is viewing live or on-demand content through the following:
- Smart TV: an internet-enabled TV connects direct to services & apps
- Puck, stick or dongle: examples including AppleTV, Amazon’s Fire Stick, Chromecast & others
- Gaming consoles including PlayStation4, Xbox & others
- Laptop, tablets & other mobile devices connected directly to programming or streaming sites.
Your commercial can be served across ALL DEVICES.
Publishers that produce their own TV content National networks that people love and follow.
Publishers or partners that own the rights to distribute TV content.
Distributors have access to a variety of inventory that appeals to large audiences.
Connected TV (CTV) devices, including smart TVs, Apple TV, Roku, Amazon Fire Stick, PlayStation, etc.
WHERE WILL THE ADS APPEAR?
On the Large Screen
Just like a regular broadcast commercial, big screen or smart TV video content plays with a commercial break.
Differences from Traditional TV
There are typically fewer breaks during an on-demand or live porgram.
There are fewer ad sports per break, which can help with brand recall.
These are usually non-skippable.
Big screen ads usually a completion fate of 90% or higher
Did you know… adding just one Streaming TV ad to a traditional TV campaign boosts ad recall 34%
On the Small Screen
Streaming TV ads can play on a desktop, laptop, tablet or phone.
These ads can play during a commercial break, before programming, in the middle or after programming.
Differences from Large Screen Streaming:
- These ads are something skipable.
- There can be multiple ads on the page, depending on the viewer experience.
- Small screen ads usually have a completion rate of 50% or higher since it’s easier to close out of a browser or devices vs. a big screen TV.