SEM
GOOGLE ADS
Local Ads is Effective, Advertising Simplified
BRAND OMNIPRESENCE: We create campaigns for your Business Across The Internet on High Traffic Blogs, Video Sites, Podcast Sites, SlideShare, News Sites Like NBC, CBS & Google News and more.
Google Ads is a great way for very small businesses to reach their target audience and grow their business. With Google Ads, you can create campaigns tailored to your budget and goals, which makes it an ideal solution for businesses with limited resources. You can also take advantage of features such as local services ads, remarketing, and analytics to optimize your campaigns and get the most out of your investment. With the right strategy in place, Google Ads can be highly effective for very small businesses in 2023.
If they don’t know about it, they cant search for it.
The “intention-based” Google Search Network reaches people when they already know what they want, and they’re already searching for specific goods or services. But, what if they don’t know what they want yet?
The “awareness-based” Google Display Network lets you capture someone’s attention in the pre-buying stage of the purchase cycle and drive action.
Reach over 90% of all Internet users with more than 2 million websites, videos, and apps.
Choose your audience based on location, age, household income, parental status, and gender.
Reach and engage this vast audience to:
- promote your brand
- generate product awareness
- increase sales
- get more leads
Google Display Ads are also an excellent way to drive traffic to things not commonly searched for. You can entice nearby targeted consumers with offers they did not know existed but would stimulate action like:
- special events
- charitable campaigns
- sales
- promotions
- contests
Combining both Google search ads and display ads produces excellent results and ROAS (return on ad spend) for small businesses.
WHAT IS THE DIFFERENCE BETWEEN GOOGLE AD CAMPAIGNS?
Google Ads, formerly known as Google AdWords, is a powerful advertising platform that allows businesses to reach potential customers through search engine results and display ads. While both search and display ads are part ofthe Google Ads platform,they work differently. Search ads are triggered when a user searches for a specific keyword or phrase on Google. The advertiser’s ad will appearing the search engine results page (SERP)ifthey have bid on the keyword or phrase and their ad meets the criteria set by Google’s Quality Score. The advertiser pays only when someone clicks on their ad. Display ads, on the other hand, are triggered when a user visits websites that participate in Google’s Display Network. These ads can be text, image, video, orrich media formats and appear on websites that match the advertiser’s target audience. Unlike search ads, display ads do not require keywords; instead, advertisers can target users based on interests and demographics such as age and gender. Additionally, advertisers pay for display ads based on impressions rather than clicks. Overall, while both search and display ads are part ofthe same platform,they work differently due to theirtargeting methods and pricing models. Search ads are triggered by keywords and paid for with cost-per-click (CPC) pricing, while display ads are targeted using demographic data and paid for with cost-per-impression (CPM) pricing.
LocalAds is Effective, Advertising Simplified
- LocalAds focuses on real, tangible business outcomes, not vanity metrics.
- LocalAds speaks to a single, addressable audience across multiple platforms. Audience is defined by data, online and physical behaviors and is not restricted by limitations of any one particular platform.
- LocalAds delivers messages WHEREVER and WHENEVER the audience is active online, tracks both ONLINE and OFFLINE outcomes, and then optimizes based on highest areas of success.
So how do we do it?
Our proprietary algorithm combines both location data and online data to target your ideal audience. Then we deliver your message via banner display, web video, OTT, search, and social to your ideal audience. Your audience is then remarketed to across multiple platforms influencing the desired outcome.
