There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.
Positive Brand Awareness It is important to build positive awareness about your brand. A positive online reputation drives more potential customers to your business.
Rapid Problem Identification Identify and handle problems in your product or service quickly before they damage your reputation.
Up to Date Contact Details and Listings Having updated contact details helps to make sure potential customers can contact your business.
I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.
How do I get Reviews? There’s only one way to get reviews. Ask for them. We have the tools to do so.
They are Talking About You!
Just a few years ago, the internet was very different. Companies were not engaging customers but just selling to a passive audience; people could not express their voice in a powerful way, and the overall communication landscape was very “top-down.”
The situation has radically changed. Today, websites are no longer static brochures. User-generated content is a must. And regular interactions on social networks are vital to any business success.
No matter the size of your business, they (prospects, customers, clients…anyone, and, potentially, everyone) are talking about you. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more.
If you think you can skip this, or if you think you can make it without taking into account people’s voices, opinions, and reviews, think again.
DIY options are available for start-ups or solopreneurs. Done for You options are available for those local businesses that are ready to have their reputations professionally managed.