What is Geofencing?
Geofencing is a location-based service that uses GPS, RFID, Wi-Fi, or cellular data to trigger a pre-programmed action when someone enters or exits a virtual boundary. It’s used by businesses to target potential customers in their local area with relevant ads and messages.
Geofencing allows businesses to create virtual boundaries around their physical locations, such as stores or restaurants. When someone enters the boundary, they receive an alert on their smartphone with information about the business and any available special offers. This helps businesses reach more potential customers and increase revenue.
For example, if you own a restaurant in a busy city center, you can set up geofences around your restaurant so that people walking by will get an alert on their phone with information about your restaurant and any special offers you may have. This way, you can attract more customers to your business without having to do any extra work.
Geofencing also allows businesses to track customer behavior and gain insights into how people interact with their business. By tracking where customers go after they enter the geofence, businesses can better understand what attracts them and what doesn’t. This helps them tailor their marketing strategies for maximum effectiveness. Overall, geofencing effectively allows local businesses to reach more potential customers and increase revenue. By creating virtual boundaries around their physical locations, businesses can target potential customers with relevant ads and messages while gaining valuable insights into customer behavior.
- When businesses use geofencing around their competitors, they can target potential customers with more enticing offers than those being offered by the competition. This way, businesses can capture more customers and increase revenue without having to do any extra work.
- Geofencing around stadiums is a great way for businesses to capture the attention of potential customers before and after events. By targeting people at these large gathering points, businesses can reach many potential customers quickly and increase revenue.
- Concert Halls are also popular places for geofencing due to the high number of people who attend such events. Businesses can set up geofences in these areas and promote their products or services to concertgoers, giving them an opportunity to reach new potential customers and increase revenue in one fell swoop
- Furthermore, geofencing is an effective way for local businesses to target large groups of people who gather at public places like parks or other attractions. By targeting people in these areas, businesses can ensure their messages get seen by the right people at the right time and increase sales as a result.